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The choice between using a travel agent or online booking for vacation travel depends on various factors, including personal preferences, the complexity of the trip, budget, and the level of assistance desired.

Travel agents offer personalized service, expert advice, and assistance throughout the booking process. They can help tailor the vacation to meet specific needs, provide insider knowledge about destinations, and handle any unexpected issues that may arise during the trip. Travel agents may also have access to exclusive deals and packages not readily available online.

On the other hand, online booking platforms provide convenience, flexibility, and a wide range of options. Travelers can compare prices, read reviews, and book flights, accommodations, and activities easily from anywhere with an internet connection. Online booking platforms often offer competitive prices and allow travelers to customize their vacations according to their preferences.

For travelers who prefer a hands-on approach and value personalized assistance, a travel agent may be the better option. Travel agents may also be called “travel advisors”, “travel experts”, or “travel consultants.” Travel professionals’ role has changed—while in the past, they may have been the key providers for any sort of travel booking, they now differentiate themselves by offering a curated, hands-on, and personalized service.

A good travel agent can:

  • Connect you with trusted tour operators they’ve worked with before
  • Find the perfect airfares, rental cars, and cruise ships/cruise lines to fit your itinerary
  • Help you save money with exclusive upgrades, discounts, and perks that aren’t available to the general public
  • Offer personalized service and peace of mind
  • Help you organize a group trip or family trip that meets all travelers’ requirements, saving you time and effort
  • Manage trip cancellations and changes, and find flexible fares that fall within your budget

However, using a travel agent still has some unique benefits. Travel agents can find you exclusive fares, offer specialist expertise, and help you plan and coordinate your trip. Even today, many people seek them out for a more personalized travel experience.